The idea to create the largest and most efficient search engine ever existed for the information on the Web, born from the genius minds of two young American graduates Larry Page and Sergey Brin. Graduates, respectively, in “Science and Engineering Mathematics” and “Computer Sciences” you know the benches of Stanford University (Palo Alto, California).
As for most of the greatest inventions that have revolutionized the world, including Google, the formula for success has been dictated by the case. The two twenty-five students working on a university project when decided to become researchers and to continue their studies, following in the footsteps of their fathers. However, there is a strong desire within them to solve one of the problems is not insignificant: catalog all the information on the Internet and make them readily and easily available to everyone, indexing content. Peage and Brin, state that, by means of a complex analysis based on sophisticated mathematical algorithms, it is possible to evaluate the quality, importance and relevance of web pages. The concept of relevance of a document with respect to information need of the user is at the base, in fact, the “PageRank“, the realization of intuition to which no one else had gone before. The logic is: if a page is pointed to by a large number of links, it is recommended more than the other, therefore, its importance is growing. The previous existing search engines such as Altavista, Yahoo and others, they simply count the occurrences in the text of the pages of the search terms by users, and then showed the first ranking in the search, websites are not always relevant to the desired information.
So in 1998, Google was born, by the cumbersome job of the two young inventors to grips with the project in a small garage that you can still visit (Silicon Valley, California). “Google” is a play on words derived from the word “Googol” coined by American mathematician Edward Kasner, to refer to a number characterized by initial and 1 followed by 100 zeros. The semantics of the term is not random: it aimed in fact a number of pages to index very high, higher than they could make the contestants. So the number that comes out is the result of power 10^100 to indicate that a number approaching infinity. At the time there was talk of 3 billion, today it has come to consider indexing over 8 billion web pages.
What, today, the secret of the company that is only in the third quarter of 2013, managed to record a net profit of 2, $ 73 billion and an annual growth of 26%?
This result, out by the same expectations of its founders, is the result of the application of principles that are the pillars of success that Google currently seems to be one of the most sought-after by many young graduates. Building Success and promote innovation it is done by designing a working environment full of motivated people, cultivating a culture of socializing and sharing of ideas and above all to think big, without limits, always and constantly chasing the idea of continuous improvement. In Google innovation is represented by the “minds” of the people who represent human capital, the real source of competitive advantage. The innovation is not intended as a department “in itself” since, all employees of the company can make its own contribution. The departments are connected to each other, interact synergistically working with enthusiasm and tenacity.
Let’s find out what are some of the principles to which management is based on Google:
• Always point to the fullest, always pushing the limits of its capacity
• Be fast to develop and put into practice an idea without ever stopping
• Having in mind the target audience of your products, customers and their needs
• Philosophy “open-space”: avoid designing office spaces with blocks in order to facilitate the communication of the employees, making change them from time to time, location
• Know your competitors, collecting information related to the area of interest
• Creation of open spaces, alternative in which employees are able to kick back and create new ideas to share without ever feeling “forced” to do the job. The company in this regard shall implement group dynamics always trying to increase the level of employee motivation and therefore their performance
• “Shoot the moon”: every 2-3 months is an activity organized by the sales team which is to meet in open spaces and in thinking, for example, how to improve the financial results of the company knowing that they must bring everything on the cover of a newspaper. This suggests employees what they think of a product that management has decided to launch failing to understand how it can be improved.
• “Mind mapping”: the workers at the center of a sheet of paper write a goal around which they report all possible solutions to reach
• “g20 / 80”: employees can use 20% of their working hours to develop projects they have in mind, giving free rein to new ideas and encouraging creativity
• Rewards and incentives: a colleague may report a colleague to receive a monthly financial incentive of 100 €. This is made possible for a worker to Google if you managed to get in that particular month, a number of votes greater than the other for helping other departments other than the one to which it belongs.
Google has decided to implement the corporate culture focused on maximum focus of human resources, believing that investing in ideas that at any moment they come out from the creative minds withouth innovation would not have life.